人脸识别风险沟通中叙事情节的作用:基于一项调查实验The Role of Narrative in Facial Recognition Risk Communication: A Survey Experiment
秦川申,刘运喆
摘要(Abstract):
公共治理领域中人脸识别技术推动了政务服务效率和社区治理效能的提升,但人脸信息的易得性和唯一性也让隐私安全受到了广泛关注。“政策叙事”作为沟通手段可以使公众理解政策意涵。通过以上海市居民为样本的调查实验,本文发现:侧重于积极效果的叙事情节能改善公众对人脸识别技术的态度;但时间框架的主效应不显著;基于“积极效果×当前框架”情节的政策叙事的作用最为明显。公众对人脸识别技术的感知收益起到关键的中介作用。本文在理论上丰富了叙事政策框架中的理性路径,在实践上为引导公众持有合理的态度提供参考。
关键词(KeyWords): 政策叙事情节;人脸识别;调查实验;感知收益;感知威胁
基金项目(Foundation): 国家自然科学基金青年科学基金项目“面向5G基础设施的公众风险感知演化机制与邻避困境治理方案研究”(项目批准号:72004135);; 教育部人文社会科学研究青年基金项目“人工智能‘专家-公众’社会风险感知差异与沟通研究”(项目批准号:20YJC630114)资助
作者(Author): 秦川申,刘运喆
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