政府资助对公众参与志愿服务的影响:有调节的中介效应The Impact of Government Funding on Public Participation in Volunteer Services:A Moderated Mediation Model
王焕,魏娜
摘要(Abstract):
政府资助对于非营利领域的发展具有重要意义,已有文献就其对金钱捐赠的影响进行了考察,积累了深厚的研究基础。本研究意在探究政府资助影响个体参与志愿服务的潜在机制,以及不同群体的异质性反应从而增进相关的学术讨论。基于一项调查实验发现,政府加大资助力度对个体参与志愿服务具有挤入效应,该过程通过影响个体在受资助组织中感知到的参与体验,影响其志愿行为决策。此外,政府加大资助力度更能提升现实生活中参与志愿服务频率较低的公众感知到的参与体验、参与意愿和意向频率。研究发现,政府资助不仅是一个积极的政策信号,能够动员公众参与到志愿服务中,也能为志愿服务组织能力建设提供资源支持,即通过优化个体参与体验的方式吸引公众参与其中。本研究可为进一步理解政府资助在非营利领域发展中的作用提供学理依据,并为志愿服务事业贡献实践启示。
关键词(KeyWords): 政府资助;志愿服务;挤入效应;参与体验感知;有调节的中介效应
基金项目(Foundation): 国家自然科学基金青年项目“行为公共政策视角下公众慈善捐助的驱动机制与长期效应研究”(项目批准号:72304254);国家自然科学基金面上项目“志愿服务可持续参与:影响因素与实现路径研究——基于个体、组织与社会环境维度”(项目批准号:72174198);; 中国博士后科学基金资助项目“中国语境下志愿服务中的国家动员:基于社会政策的实证分析”(项目批准号:2023M743277)资助
作者(Author): 王焕,魏娜
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