秦川申,田园

• 1:上海交通大学国际与公共事务学院
• 2:上海交通大学应急管理学院

摘要(Abstract)：

环境保护是典型的社会困境,干预已有的环保动机会产生较高的心理成本、经济成本和社会成本。环保型游戏作为新兴的外在干预方式,是否能让玩家更环保?这样的效果可否持续?本文基于问卷调查收集了4个直辖市1246人的数据,通过回归分析及中介效应和抑制效应的检验,发现:相比于"从未玩过"的人,"目前在玩"和"已经退出"的玩家均有更强的环保行为意愿;游戏趣味感知和游戏竞争偏好在"目前在玩"的状态与环保行为的关系中起到中介作用,而在"已经退出"的状态与环保行为的关系中起到抑制作用。研究结果为环境治理创新提供了借鉴。

关键词(KeyWords)： 游戏化;环保行为;社会困境;愉悦;竞争

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 秦川申,田园

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