高学德,王镇江

• 1:兰州大学管理学院
• 2:西安恒正隆房地产有限公司

摘要(Abstract)：

公共危机事件发生后，地方政府采用何种沟通策略以满足公众需求是政府治理实践和学术界关注的重要议题，但不同导向的危机沟通策略如何以及在多大程度上影响公众的政治态度仍是一个悬而未决的问题，本文提出并探讨了“管理型”和“关切型”两种不同的政府危机沟通策略对地方政府信任的直接和间接影响，并比较了不同公共危机事件类型下危机沟通策略影响地方政府信任的异质性。研究发现：(1)公共危机事件发生后，相比于“管理型”危机沟通策略，“关切型”危机沟通策略更有助于提高公众对地方政府的信任；(2)公众情绪在政府危机沟通策略影响地方政府信任的过程中起中介作用；(3)危机沟通策略对地方政府信任的影响因不同类型的公共危机事件而表现出较大的差异性，与意外事件和缺陷事件相比，在丑闻事件中运用“关切型”危机沟通策略更能提升公众对地方政府的信任水平。研究结果拓展了已有关于危机沟通策略的概念分类框架，丰富了学术界对政府危机沟通效果及其影响路径的理解，也有助于反思不同沟通策略的应用场景。

关键词(KeyWords)： 公共危机事件;危机沟通策略;地方政府信任;公众情绪

Abstract:

Keywords:

基金项目(Foundation):

作者(Author): 高学德,王镇江

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