郑桂贤,欧昊麟,钟爽

• 1:中山大学政治与公共事务管理学院
• 2:北京航空航天大学人文社会科学学院(公共管理学院)

摘要(Abstract)：

公共危机应对中，政府常运用政策叙事等柔性方式进行社会动员，以助推公众的亲社会行为，但其动员效果和作用机理有待检验与澄清。本研究通过一项2(叙事主体：个体叙事vs集体叙事)×2(叙事情节：高风险情节vs低风险情节)的被试间调查实验(n=426),在突发山火这一危机场景之中开展研究。研究结果发现：第一，公共危机中含有主体与风险情节特征类型的政策叙事能够显著提升公众的亲社会行为意愿；第二，政策叙事中含有低风险情节类型的比含有高风险情节类型的更能提升公众的亲社会行为意愿，而叙事主体聚焦于个体和集体无明显差异；第三，不同类型的政策叙事通过不同途径影响公众的亲社会行为意愿，个体规范和社会信任这两个变量分别在个体叙事组(低风险情节或高风险情节)和集体叙事组(仅低风险情节)中起到中介作用。本研究将叙事性政策框架拓展应用到公共危机社会动员的场景中，为公共危机中政府通过政策叙事提升公众的亲社会行为意愿提供学理依据和实践指导。

关键词(KeyWords)： 公共危机;政策叙事;社会动员;亲社会行为;助推

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金面上项目“基于灾难弹性理论的医院应急能力评估与救援效率拟合研究”(项目批准号:20171300041030009)资助

作者(Author): 郑桂贤,欧昊麟,钟爽

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